The project can be seen from three different approaches. The first is the personal benefit of charging and using our gadgets on the go.
The second one is the communal benefit of having better and more usable public spaces. Use of public space is an important factor of quality of life.
The third is getting people familiarized with solar energy as well as to getting them to think about energy and where it comes from. People are more likely to listen when the message comes as a practical benefit or a nice surprise.